• Introduction Presentation of the Masterclass

  In this opening chapter introduces the fundamental relationship between design and business through compelling real-world stories. You will understand why business fluency—particularly financial literacy—is essential for designers to gain credibility and influence in organizations.

• Venture Design Business Design : beneath the surface

  This section deconstructs the anatomy of any successful venture. Through memorable visual metaphors (floating buoys, pizzas, pebbles in ponds), Lisa introduces the critical distinction between what’s visible above the surface and what operates invisibly below.

• Venture Design Good design is not necessary to win

  In this section Lisa explains essential strategic analysis frameworks used by business leaders to evaluate markets, competitors, and opportunities. She uses contemporary examples revealing how different companies reach success through radically different approaches to desirability, viability, and feasibility.

• Venture Design The way that human think and feel

  This section reveals organizational culture as the hidden constraint on design’s power

• Costs structures Cost category affects the degree of risk

  The section’s objective is threefold: learn to describe, categorize, and visualize different cost types within enterprises, and understand how they collectively impact design constraints in any creative brief.

• Costs structures Accounting is a sorting game

  This section demystifies accounting introducing designers to the distinction between internal cost accounting (managerial decision-making) and external financial accounting (shareholder communication). Participants learn how overhead allocation can distort reality, while three contemporary design scenarios demonstrate how accounting literacy transforms designers from budget victims into credible advocates who speak the CFO’s language.

• Costs structures Operating leverage

  This final cost structure section introduces operating leverage—the degree to which a company’s cost mix (fixed vs. variable) creates agility to improve profits through sales growth. Throug capex/opex distinctions, designers learn how cost structure determines a firm’s actual capacity to capture market opportunity.

• Invisible innovation Design process : a method for innovation

  This section introduce designers to frameworks that distinguish incremental versus radical leaps, invention versus innovation, and technical versus complex challenges. Through Richard Buchanan’s Four Orders of Design, participants learn to situate their work along a continuum of complexity.

• Invisible Innovation Innovators' major blindspot

  This section reveals the “innovator’s blind spot”, a third axis of change : business model innovation. Lisa shows us that all design work exists within nested systems, with power linearly correlated to system scope—making the widening of design aperture both a strategic imperative and a path to influence.

• Credible vocabulary Macroeconomics explain your budget

  This section equips designers with monetary policy literacy and financial vocabulary to understand the macroeconomic forces shaping their design context. The section demystifies equity versus debt, spreads over Fed funds, and NPV as the designer’s best metric for advocating multi-year projects.

• Credible vocabulary Microeconomics explain your bonus

  This exhaustive vocabulary section transforms financial statements from intimidating documents into recognizable patterns. The revelation that goodwill only appears post-acquisition arms designers with counterarguments.

Ce workshop est gratuit pour les abonnés au Laptop Club et nous offrons une réduction de -30% sur l'abonnement pour nos alumni.