How to design with analytics ?

Laptop X BlaBlaCar

On thursday, June 03rd 2021 from 6 pm to 7.15 pm we are hosting a workshop with Adrien Tordjeman, Product analytics lead at BlaBlaCar to learn how analytics can improve design.

This workshop is free and in english

ABOUT THIS EVENT

For designers the word data can be considered as something complicated, obscure, unfamiliar… We often assume that data and analytics belong to Data scientists or Big Data specialists

But data is also an opportunity to better understand users. That’s why Adrien believes that every designer should embrace analytics. If we are willing to learn how to adapt design tools and build efficient KPIs analytics can indeed improve empathy.

AGENDA

1. THE KNOSTER MODEL

2. WORKSHOP

3. Q & R

ABOUT ADRIEN TORDJEMAN

Adrien leads the Product Analytics Chapter at BlaBlaCar, a team of Data analysts with the mission of enabling Product Managers and designers to make data-informed decisions.

ABOUT BLABLACAR

BlaBlaCar is the world’s leading carpooling platform, created with one dream in mind: leveraging technology to fill the millions of empty seats on the road. We offer long- and short-distance carpooling as well as a bus marketplace, with the mission to become the go-to marketplace for shared road mobility.

Today, our community counts over 90 million travelers in 22 countries, creating a smarter, friendlier, and carbon-saving transport network. Every year, our community saves 1.6 million tons of CO2e by sharing the road, equivalent to the CO2 emissions generated by Paris traffic in a year. But it doesn’t stop here – our team of 250+ engineers is developing innovative algorithms to further unlock the potential of shared travel and multiply its impact.